Professional Idioms: English expressions with meanings
Essential expressions for business, tech, marketing and finance
68 wordsB1 · 20B2 · 39C1 · 9
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Business & Management · 18
| Word | Level | Definition |
|---|---|---|
| bottom line | B1 | the most important fact or the final result in money |
| touch base | B2 | to talk to someone briefly to share information |
| synergy | B2 | when working together creates a better result |
| deliverable | B2 | something that must be provided by a certain time |
| stakeholder | B2 | a person with an interest in a business or project |
| scalable | B2 | able to grow bigger or handle more work without problems |
| streamline | C1 | to make something simpler and more effective |
| benchmark | B1 | standard used to compare things |
| leverage | C1 | to use something you already have to gain an advantage |
| action item | B2 | a task that someone needs to do |
| take ownership | B1 | to accept that you are the one who must handle this |
| bring to the table | B1 | to offer skills or ideas to a group or project |
| on the same page | B1 | when everyone agrees and understands the same thing |
| think outside the box | B1 | to come up with new and different ideas |
| win-win | B2 | good for everyone involved |
| heads up | B1 | a warning or notice before something happens |
| take it offline | B2 | to talk about something later and not in this meeting |
| ballpark figure | B2 | a rough number that is close but not exact |
IT & Tech · 16
| Word | Level | Definition |
|---|---|---|
| debug | B2 | to find and fix problems in a machine or code |
| deploy | B2 | to put a new version of software into use |
| sprint | B2 | a short period of work, usually two to four weeks |
| agile | B2 | describing work done in short, flexible stages |
| tech debt | B2 | problems in code that happen when you build too fast |
| refactor | B2 | to change how code is written without changing what it does |
| stand-up | B2 | a short daily meeting where a team shares updates |
| blocker | B2 | person or thing that stops movement or action |
| edge case | B2 | a rare situation that does not happen very often |
| scope creep | C1 | when a project grows bigger than what was first planned |
| rollback | B2 | a change back to an earlier version of something |
| downtime | C1 | time when a machine is not working, or free time for rest |
| backward compatible | B2 | able to work with older versions of a system |
| workaround | B1 | a way to solve a problem that is not the best but works |
| proof of concept | B2 | a small test to show that an idea can really work |
| end-to-end | B2 | from the beginning to the very end |
Marketing & Sales · 16
| Word | Level | Definition |
|---|---|---|
| cold call | B1 | calling someone who does not know you to sell something |
| lead generation | B2 | finding people who might want to buy your product |
| conversion rate | B2 | how many visitors become real paying customers |
| target audience | B1 | the group of people a product or message is made for |
| brand awareness | B2 | how well people know and remember a company name |
| call to action | B1 | a message that tells people what to do next |
| upsell | B2 | to make a buyer choose a more costly thing than planned |
| churn rate | C1 | how many customers stop using a product over time |
| go-to-market | B2 | a plan for how to launch and sell a new product |
| value proposition | B2 | the main reason a customer should buy your product |
| market fit | B2 | when a product matches what customers really want and need |
| early adopter | B2 | someone who uses new products before most other people |
| word of mouth | B1 | when people tell friends about a product they like |
| touchpoint | B2 | a moment when a company connects with its customer |
| pitch | B1 | a short talk that tries to sell an idea |
| elevator pitch | B2 | a very short talk to explain your idea in thirty seconds |
HR & People · 10
| Word | Level | Definition |
|---|---|---|
| onboarding | B1 | the steps to help a new worker learn about their job |
| burnout | B1 | being extremely tired from too much work |
| upskill | B2 | to learn new things to become better at your work |
| reskill | B2 | to learn skills for a new job because the old one changed |
| retention | C1 | keeping employees from leaving a company |
| headcount | B2 | the total number of people who work at a company |
| work-life balance | B1 | having enough time for both your job and your life |
| remote-first | B1 | describing a company where working from home is normal |
| culture fit | B2 | when a person matches the way a company works and thinks |
| performance review | B1 | a meeting to talk about how well you did your job |
Finance & Investment · 8
| Word | Level | Definition |
|---|---|---|
| due diligence | C1 | careful study of all facts before making a big choice |
| equity | B2 | the part of a company that you own as shares |
| valuation | C1 | deciding how much money something is worth |
| runway | B1 | the time before a company runs out of money |
| pipeline | B2 | a list of deals and projects that are in progress |
| break even | B2 | to earn as much money as you spend |
| cash flow | B1 | the amount of money coming in and going out each month |
| burn rate | C1 | how fast a company spends its money before making profit |
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