Professional Idioms: English expressions with meanings

Essential expressions for business, tech, marketing and finance

68 wordsB1 · 20B2 · 39C1 · 9

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Business & Management · 18

WordLevelDefinition
bottom lineB1the most important fact or the final result in money
touch baseB2to talk to someone briefly to share information
synergyB2when working together creates a better result
deliverableB2something that must be provided by a certain time
stakeholderB2a person with an interest in a business or project
scalableB2able to grow bigger or handle more work without problems
streamlineC1to make something simpler and more effective
benchmarkB1standard used to compare things
leverageC1to use something you already have to gain an advantage
action itemB2a task that someone needs to do
take ownershipB1to accept that you are the one who must handle this
bring to the tableB1to offer skills or ideas to a group or project
on the same pageB1when everyone agrees and understands the same thing
think outside the boxB1to come up with new and different ideas
win-winB2good for everyone involved
heads upB1a warning or notice before something happens
take it offlineB2to talk about something later and not in this meeting
ballpark figureB2a rough number that is close but not exact

IT & Tech · 16

WordLevelDefinition
debugB2to find and fix problems in a machine or code
deployB2to put a new version of software into use
sprintB2a short period of work, usually two to four weeks
agileB2describing work done in short, flexible stages
tech debtB2problems in code that happen when you build too fast
refactorB2to change how code is written without changing what it does
stand-upB2a short daily meeting where a team shares updates
blockerB2person or thing that stops movement or action
edge caseB2a rare situation that does not happen very often
scope creepC1when a project grows bigger than what was first planned
rollbackB2a change back to an earlier version of something
downtimeC1time when a machine is not working, or free time for rest
backward compatibleB2able to work with older versions of a system
workaroundB1a way to solve a problem that is not the best but works
proof of conceptB2a small test to show that an idea can really work
end-to-endB2from the beginning to the very end

Marketing & Sales · 16

WordLevelDefinition
cold callB1calling someone who does not know you to sell something
lead generationB2finding people who might want to buy your product
conversion rateB2how many visitors become real paying customers
target audienceB1the group of people a product or message is made for
brand awarenessB2how well people know and remember a company name
call to actionB1a message that tells people what to do next
upsellB2to make a buyer choose a more costly thing than planned
churn rateC1how many customers stop using a product over time
go-to-marketB2a plan for how to launch and sell a new product
value propositionB2the main reason a customer should buy your product
market fitB2when a product matches what customers really want and need
early adopterB2someone who uses new products before most other people
word of mouthB1when people tell friends about a product they like
touchpointB2a moment when a company connects with its customer
pitchB1a short talk that tries to sell an idea
elevator pitchB2a very short talk to explain your idea in thirty seconds

HR & People · 10

WordLevelDefinition
onboardingB1the steps to help a new worker learn about their job
burnoutB1being extremely tired from too much work
upskillB2to learn new things to become better at your work
reskillB2to learn skills for a new job because the old one changed
retentionC1keeping employees from leaving a company
headcountB2the total number of people who work at a company
work-life balanceB1having enough time for both your job and your life
remote-firstB1describing a company where working from home is normal
culture fitB2when a person matches the way a company works and thinks
performance reviewB1a meeting to talk about how well you did your job

Finance & Investment · 8

WordLevelDefinition
due diligenceC1careful study of all facts before making a big choice
equityB2the part of a company that you own as shares
valuationC1deciding how much money something is worth
runwayB1the time before a company runs out of money
pipelineB2a list of deals and projects that are in progress
break evenB2to earn as much money as you spend
cash flowB1the amount of money coming in and going out each month
burn rateC1how fast a company spends its money before making profit

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